The Campaign Gold awarded Cif the Web iPad app embraced the simple idea of preserving the web-innocence of the new digital family where the home tablet is the portal to the world-wide-web.
Using a combination of stripped back UI, intuitive web filtering and intensively researched UX we implemented a browser that could reassure even the most prudent parent. My role spanned from UX and creative guidance over the development team, to final execution, delivery and motion graphics presentation of the app.
Read more on FastCoCreate.
Awards: Campaign Big Gold
The partnership between DLKWLowe and charity client MicroLoan has constantly afforded our teams an amazingly creative opportunity to develop DOOH, mobile and other channels to best exploit donations to help the impoverished women of Africa.
Whether it's the tangible concept of a mobile-connected coin mosaic, or an analogue coin box, my work for the client has been a Cannes Gold winning, enjoyable challenge.
Read more on creative showcase
The opportunity to work on the 'largest app you've ever had the chance to make' is a rare one. As head of digital design at DLKWLowe, the UI and UX of a child-friendly app ultimately projected onto a 48 sheet digital panel rested on me. From tweaking the controls to ensuring the seamless experience for the children, the entire process was a pleasure.
Read more on Creative Review
Working at GoodTechnology/VML London I oversaw the launch of Audi's two most prestigious cars. As lead designer on the RS6 project and interaction designer on the R8 launch I fine tuned every detail to enhance the user experience.
Awards: FWA Site of the day
Working with Open, DLKW Lowe's activation agency, I contributed design and art direction skills to deliver a new community project for Diageo introducing the world of artisan cocktail making to their bar.com site. This project ranged from site design to email comms and guidelines.
Having won the European brand Café Zero as a client, my responsibilities spanned defining the brand through all digital channels, whether they be basic pan-european hub sites, social, mobile or through online advertising.
Working with the creatives at DLKW I was challenged with conceiving an innovative and audience-appropriate approach to engage consumers for the launch of a new Charles Worthington product. I was involved from conception through to design and build.
Bravely introducing the socially reticent Halford's into the worlds of Facebook and Youtube DLKW Lowe proposed an angle on the Tour De France which followed an average cyclist along the perilous Tour De France route. My role extended from the pitching process, to the branding, the livery, the documentary title design and ultimately the post documentary support posters.
The proposition of 'emotion captured' was pivotal to Crayon's launch of the Vaio series. From the landing page, to the digital display advertising and concepts for a brand experience centred around the Sony Emotionscape, I had the pleasure of art-directing and designing the entire campaign.
Within NHS Choices constrained, accessibility focused web specifications, I was tasked with the design of the COI's Hepatitis C campaign.
An aesthetically-driven burlesque hairdresser is an irresistible client. With the opportunity to IA, design and build her multifaceted site from scratch, Jess de Wahls site was an absolute pleasure to work with from start to finish.
Premium brands often confine creativity but in the case of Debeers premier diamond brand Forevemark, they were willing to creatively push themselves for their US launch. Fortunately I had the pleasure of being on the team that realised that opportunity.