To realise the digital incarnation of 'Performance from every part' took an inspired concept and an award winning developer. My role as design lead was somewhere between the two, enabling the creative concept to evolve within the limitations of technology from initial moodboards through to interface design. The result was a living wall of content, powered by flash, undulating in response to the specially commissioned soundtrack.
As the interface designer on this project my responsibilities ranged from developing numerous aspects of the sites UI to creating and building the iTV site in support of the tv campaign.
