From pitching the idea to the Ocean Outdoor Media awards, to winning, developing and deploying the idea, in conjunction with the creative teams at DLKWLowe I was instrumental in all the aspects of the Pennies for Life outdoor campaign. 

Awards: Cannes Gold, One Show Silver, Epica Grand Prix, Campaign Big Commendation, Kinsale Gold x4, Creative Circle Bronze   

Following from the success of Pennies for Life we developed The Never-Ending Charity Box, where I contributed from the DOOH artwork, through to a website rebrand in support of the new campaign and creation of the case study video.